November 14, 2018
Vietnam Web Summit 2018 (VWS2018) is one of the most influential technology events in Vietnam, especially in the IT and web industries. Speakers will include leading figures from Google, Neilsen, FPT, VNG, Vincommerce, etc. The schedule covers a diverse lineup including blockchain, cloud computing, cybersecurity, data science, product management, UI/UX design, and digital marketing. The Head of Corporate Marketing of Infinity Blockchain Labs (IBL), Mr. Tran Duy Cong, presented new ideas on the global and local blockchain landscape, Vietnamese blockchain ecosystem, as well as opportunities and challenges in blockchain development in Vietnam.
The VWS2018’s official press conference took place on October 7th, 2018, attracting a huge attendance from the press and the community. The conference was composed of three thought-provoking presentations from the industry leaders and high-caliber speakers in the energetic atmosphere at the Saigon Innovation Hub.
Along with the powerful presentation by IBL’s Head of Corporate Marketing, Mr. Nguyen Ngoc Dung, the Vice President of Vietnam E-commerce (VECOM), presented the overview of the Vietnamese E-commerce market. Ms. Vu Kim Oanh, the Founder & CEO of Omega Media Worldwide, unveiled new insights into the digital marketing landscape from 2018-2019.
Vietnam is defined by a growing population of young coders, engineers, entrepreneurs, and students driving economic growth and technological innovation. Additionally, Vietnam is considered by many experts as one of the leading countries in Southeast Asia with strong development on new technology platforms in the region.
Moreover, with the explosive trend of blockchain technology at present, Vietnam is also known as a potential destination for blockchain research and development. At the VWS2018 press conference, Mr. Tran Duy Cong – Head of Corporate Marketing of IBL explained that as of May 2018, more than 430,000 open-source projects and 800 startups around the world were operating on the blockchain platform. Blockchain is expected to dramatically change the financial and payment industry, projected to create a $20.3 billion economy by 2030.
IBL’s Mr. Tran Duy Cong discusses blockchain in Vietnam
“There are still some misconceptions about blockchain technology and cryptocurrency,” said Mr. Tran during the conference. “For most people, blockchain refers to cryptocurrencies, and more specifically to Bitcoin. But the reality is that blockchain could be used for a variety of great projects and bring tremendous impacts to society. Thanks to strong programming skills and dynamic community, Vietnamese startups are now building applications beyond cryptocurrency. This, in the long run, will help strategically position the country on the global blockchain map.”
“However, when it comes to building blockchain solutions for the Vietnamese market, there remain some obstacles and challenges such as the absence of a regulatory framework, low awareness, and inadequate education,” Tran said, “The good news is that Vietnam is in the process of preparing a regulatory framework for blockchain technology and cryptocurrencies. The Ministry of Justice has put forward several alternative solutions for blockchain applications.”
Apart from providing blockchain related information and knowledge to the audience, Mr. Tran went on to introduce IBL’s newest initiative, Fruitchain. Fruitchain is a revolutionary blockchain-based traceability solution in Vietnam. With the mission of becoming the food traceability leader in both domestic and global markets, Fruitchain is one of the first solutions for the traceability of agricultural products in Vietnam and it will pave the way for local agriculture to enter the global agriculture market.
IBL’s Mr. Tran Duy Cong presents Fruitchain’s introduction video
Learn more about Fruitchain
The press conference also included the presentation from Mr. Nguyen Ngoc Dung, Vice President of Vietnam E-commerce (VECOM). Speaking about the status of the Vietnamese E-commerce market, he mentioned that the e-commerce market in Vietnam is still in an early stage of development, and poses quite a few challenges to players such as high cash-on-delivery rates and lack of customer trust and logistics infrastructure. The ongoing expansion of the marketplaces will help Vietnam to form an ecosystem for the e-commerce sector, including logistics, warehousing, and online payments, which will result in more choices and better online shopping experiences for Vietnamese shoppers.
Mr. Nguyen Ngoc Dung discusses e-commerce in Vietnam
Afterward, Ms. Vu Kim Oanh, Founder & CEO of Omega Media Worldwide, delivered a captivating presentation to the ever-changing digital marketing landscape in 2018-2019 in Southeast Asia. As stated by Ms. Vu, the past year proved to be both promising and challenging for digital marketing players. With the recent surge of devices enabling voice search and the Internet of Things (IoT), there are new ways to distribute content and reach consumers. Facebook and Google, which now account for around 70% of the total digital advertising market today, rolled out better technologies to enable marketers to personalize their ads. Meanwhile, small and big players alike demanded greater transparency in the media supply chain.
Ms. Vu Kim Oanh discusses digital marketing
Vietnam Web Summit (VWS) is the largest annual web and internet festival in Vietnam, organized by TopDev in support of the Vietnam E-commerce Association. The event is expected to be a convergent point for the world’s large technology corporations such as Google, Nielsen, FPT, etc. A wide range of topics in the technology sector will be featured, including blockchain, cloud computing, cybersecurity, data science, product management, UI/UX design, and digital marketing.
Vietnam Web Summit 2018 will be held at Grand Palace in HCMC’s Tan Binh District on December 6 and at Forevermark Convention Center in Hanoi’s Tay Ho District on December 13, attracting over 10,000 visitors, some 500 enterprises and 100 leading experts.
Infinity Blockchain Labs (IBL) is a visionary R&D company committed to advancing society with next-generation solutions. We are currently the blockchain ecosystem leader in Vietnam with a global reach. Our mission is to be the R&D engine that transforms future technology into practical applications for business and everyday life. Named one of the top ten blockchain technology solution providers in 2018 by APAC CIO Outlook, our 200+ employees at IBL aspire to empower Vietnam to become the global leader in blockchain research and development.
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