VBC introduces Blockchain in Online Marketing - Infinity Blockchain Labs

VBC introduces Blockchain in Online Marketing

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August 21, 2019

HCMC, August 16, 2019 – Vietnam Blockchain Corporation (VBC), a member of Infinity Blockchain Labs Company, introduces blockchain technology and its application in online marketing industry at Vietnam Online Marketing Forum (VOMF) 2019.

Vietnam Online Marketing Forum – VOMF is the official national event of online marketing. This is the third year the event is held in Vietnam. The forum was organized on August 14, 2019 in Hanoi and August 16, 2019 in Ho Chi Minh City, bringing together the online marketing business community as well as organizations, businesses and individuals in this industry. 

VBC introduces  Blockchain in Online Marketing
Vietnam Online Marketing Forum (VOMF) 2019

Continuing the success of VOMF 2018, in August 2019, Vietnam E-Commerce Association (VECOM) continues to organize VOMF 2019 with the theme “Personalized Experience”. The forum has created an opportunity for online business units to introduce their capabilities and products through various forms of promotion. At the same time, businesses wishing to use online marketing services have the opportunity to capture advanced and effective marketing methods.

Mr. Tran Van Trong, Vice Chief Officer of Vietnam E-Commerce Association (VECOM) shared: “VOMF 2019 – Personalized experience is the theme throughout 2019. The needs of customers today are diverse and constantly changing, actively choosing the information they want to reach, removing what is not needed… Therefore, personalization of experience, advertising and promotion is an inevitable trend for a retail brand to succeed in increasing sales or building loyal customers and applying technology are the only ways to do it on a large scale. Personalized experience is also a marketing trend that can interact with customers”.

VBC introduces  Blockchain in Online Marketing
Mr. Do Van Long (third right) shared at the forum

In the Conference, Mr. Do Van Long, Vice president of Vietnam Blockchain Chapter, Director of Vietnam Blockchain Corporation (VBC) and Regional Chief Strategic Officer of Infinity Blockchain Labs (IBL), share more about social networking trends when applying Blockchain technology, for instance, user identification using blockchain and ensuring privacy, as well as transparency of voting information, likes, user reputation and progress of online payments…

Mr. Long further analyzed the blockchain technology applied to the ongoing domestic maid identification project in Hanoi and Ho Chi Minh City. Thanks to reliable, secure, untouched information features, fast updated data, blockchain technology allows to record employees’ working time transparently. Based on the working history of labor workers or domestic helpers, the system can help them prove their income proof to access consumer loans or personal financial services when needed. This also opens up a lot of potential for the future direction of the project when connecting the worker’s blockchain history of work history with relevant daily life services.

In addition, smart voting solution using blockchain technology, Smart Ballot, also attracted the attention of many participants. Smart Ballot is the application of blockchain technology in the voting process with the desire to provide a transparent, confidential and effective voting solution.To ensure accuracy, the Smart Ballot only recognizes a valid vote when a phone number corresponds to a QR code sent to the system. With the outstanding features of Blockchain technology, voting information will be stored immutably and transparently on all participating nodes in the Blockchain network. So once the valid votes information is recorded on the Blockchain system, no one can delete, edit or reject.The Smart Ballot was deployed to vote for the contest team of the TechFest Innovations 2018 organized by the Ministry of Science and Technology.

VBC introduces  Blockchain in Online Marketing
Smart Ballot interface

The seminar attracted the participation of over 1,200 organizations involved in online business, including over 120 units providing online marketing services.This is a channel for information exchange and orientation of solutions and business cooperation opportunities in the field of online marketing as well as assist e-commerce businesses to identify appropriate online marketing strategies, improve the effectiveness of online marketing, contribute to expanding the online marketing market, improve the market share of domestic enterprises.

VBC introduces  Blockchain in Online Marketing
The seminar attracted many people and businesses.

Vietnam Blockchain Corporation – VBC

Vietnam Blockchain Corporation (VBC) is a technology company providing blockchain solutions and services in Agriculture, Manufacture, Supply Chain, Logistics, E-Commerce, Fintech, Sharing Economy, Public Services, and Smart City.

VBC aims to power Vietnam in becoming a Blockchain Country & Expert Hub.

VBC, formerly Vietnam Blockchain Country, is a subsidiary of Infinity Blockchain Labs (IBL)

Infinity Blockchain Labs (IBL)

Infinity Blockchain Labs Co., Ltd. (IBL) is a company that researches and develops Blockchain technology with a commitment to promote social development with future technologies. With the leading position of the blockchain ecosystem in Vietnam and global market coverage, IBL aims to become an R&D unit that brings future technology into practical applications for existing businesses and daily life. Proud to be honored in the top 10 blockchain technology solution providers of 2018 by APAC CIO Outlook, more than 200 members at IBL aspire to make Vietnam a pioneer in researching and developing blockchain in the world.

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